Prompts for social comparison are increasingly integrated into digital health technologies and health behavior change interventions. However, the impact of social comparison on health behavior remains poorly understood. This lack of understanding may hinder the effectiveness of chronic disease prevention and intervention strategies. In her lecture, Dr. Arigo will present innovative methods to explore how social comparison influences health behavior, introducing a new research paradigm.

Please find further information here.

Title: A Paradigm Shift in Health Behavior Change: Understanding When and How Social Comparison Supports Healthy Behavior.

When: June 20, 2024; 3pm

Where: Liebiggasse 5 (1010 Vienna) Lecture Hall G, 2nd floor