From 3 to 5 June 2024, Dr. Laura M. König attended the annual conference of the Society for Ambulatory Assessment that took place in Ann Arbor, Michigan. Dr. König presented findings from two recent studies on the influence of feedback on food choice and reactivity to the measurement of physical activity. The latter presentation was part of a symposium on measurement reactivity together with Dr. Jacqueline Mogle, Dr. Dani Arigo, and Dr. Andreas Neubauer. The conference also entailed various networking opportunities with current and potentially new collaborators and was a great success.